I think we know a lot more and I think initially a lot of folks, myself included, were shocked and alarmed and concerned for her young children. Speaking to Sky News, he said: “I take full accountability for how I behaved in the past. The 43-year-old media personality was publicly critical of the singer in the early 2000s, and it has been claimed that his comments contributed to her infamous meltdown in 2008.įollowing her breakdown, Britney was placed under a conservatorship, and after she appeared in court this week to put forward her case for being released from the situation, Perez has now said he “absolutely apologises” for any part he may have played in pushing Britney to the edge. Overall, Reshevsky’s case recon- structs the network of interests (commercial, humanitarian, scien- tific) surrounding child prodigies and historicises the child star phenomenon beyond the mainstream child performer.Perez Hilton carries “deep shame and regret” for his treatment of Britney Spears in the past. Moreover, psychologists examined their talent and worried about their futures. Meanwhile, philan- thropists attempted to aid children like Reshevsky and stop their public exhibition. Parents played a key role in exploiting child prodigies, despite the success of recent campaigns to secure children’s rights such as compulsory education and the regulation of child labour. His ascent into stardom just before Hollywood’s child star era reveals the public’s eagerness to capitalise on gifted children as yet another commodity of the entertainment industry. In the early 1920s, this boy wonder toured Europe and the United States, where he defeated some of the best players in simultaneous chess exhibitions, met important personalities and became a subject of global fascination. Thus “shelf life” metaphorizes the affective registers embedded within the consumption of endorsed products and the demands placed on female pop stars to sell normatively feminine ancillary properties.įocusing on the chess prodigy Samuel Reshevsky (1911–1992), this paper examines the international commercial exploitation of child prodigies and their rise to celebrity. Post-feminist entrepreneurialism describes the contradiction between empowerment and the erasure of agency for such media professionals. This concept is meaningful for female celebrities who embody the passage of time in complex ways and defend themselves against industrial and cultural perceptions of their own disposability. Because such entrepreneurial efforts extend female pop stars’ industrial viability, post-feminist entrepreneurialism is defined through a critical reclamation of “shelf life,” or the timespan that a commodity can be stored before it spoils. It mobilizes the term “post-feminist entrepreneurialism” to describe business strategies for female recording artists representing themselves as workers and capitalist subjects through the endorsement of mass-produced, hegemonically feminine consumer products that exploit individual brands to engender feelings of proximity and empowerment in consumers. This article analyzes discourse around pop stars Katy Perry and Nicki Minaj as fragrance spokeswomen. This convergence between the ‘sickscape’ of mental illness and celebrity culture can be understood as a ‘celebritization of self-care’, which reproduces a hyper-individualized, neoliberal and distinctly gendered ideology of meritocracy, and presents all forms of achievement, including recovery from mental illness, as the result of competitive individualism. Furthermore, the article demonstrates how her celebrity health narrative has been repackaged and reproduced by the merchandizing industry, providing general lifestyle advice about the value of ongoing self-improvement. It is argued that Lovato has successfully rebranded herself as the embodiment of achievement, self-improvement and confidence by embracing her diagnosis with bipolar disorder and other mental health struggles. Using the threatened yet ultimately reconfirmed celebrity status of pop singer and mental health advocate Demi Lovato as a case study, this article analyzes how celebrity health narratives reflect and produce a neoliberal ideology of individuality in the context of mental health care.
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